The company responsible for the world’s most famous carbonated drink has just announced that they are launching a new generative NFT collection.
Coca-Cola will be partnering with Polygon in order to create a new generative NFT collection in celebration of world Friendship day. This collection will only be available for fans who were a part of Coca-Cola’s former NFT endeavors.
This new NFT collection will have a unique feature where users will only be able to actually the artwork after they share it with a friend.
This new set of collectible designs will be inspired by the traditional bubbles that Coca-Cola’s carbonated beverages have. In July 30, this new NFT collection was distributed among the digital wallets of the owners of Coca-Cola’s previous NFT collections.
Coca-Cola’s chief strategist Pratik Thakar explained the NFT initiative:
“International Friendship Day — which launched our metaverse journey in 2021 — is the perfect milestone opportunity to thank and celebrate the people who have joined us,” said Pratik Thakar, Head of Global Creative Strategy, Coca-Cola. “We hope to strengthen and expand our ‘Real Magic’ community by building connections through a variety of physical and virtual Coca-Cola experiences.”
The beverage company states that digital collectibles owners will gain access to rewards, including Coke Studio-powered experiences, gaming events, and early access to Coca-Cola Creations limited-edition product launches.
Coca-Cola also promises to remain active in the Metaverse for the rest of 2022. The company has activations planned for Halloween in October, and on International Singles Day in November.
“We will continue to learn in this fast-moving space through limited-edition collectible launches tied to key cultural moments,” Thakar stated, “with a focus on building our virtual ecosystem by surprising and delighting fans.”
Coca-Cola’s former NFT Collections
Since 2021, Coca-Cola has been involved in over 4,000 digital collectibles. The brand launched its first NFT collection on July of 2021 with a loot box auction benefiting the Special Olympics.
Later, Coca-Cola release limite-edition digital collectibles for the International Burger Day amd International Pride Day.
Since then the company aims to keep its presence known in the Metaverse. On April 4th of this year, Coca-Cola released what they marketed as “the first-ever virtual reality drink”.
The company released “Coca-Cola Zero Sugar Byte”, the drink was released in limited quantities in various Latin American countries.